Seasonal Makeup Trends for 2024

As we move through 2024, makeup trends continue to evolve with the seasons. This spring and summer, we're seeing a beautiful balance between bold expressionism and natural enhancement. The "clean girl" aesthetic has evolved into something more dynamic, maintaining that fresh-faced glow while incorporating strategic pops of color.

Spring/Summer 2024 Key Trends

Watercolor pastels are dominating eye looks, with soft washes of color that blend seamlessly into one another. Think lavender fading into baby blue, or peach melting into soft coral. The technique is all about building translucent layers that create dimension without harsh lines.

For lips, we're seeing the return of the glossy finish, but with a modern twist. The "popsicle stain" effect—where color is concentrated in the center of the lips and diffused outward—pairs perfectly with the dewy skin that continues to dominate beauty looks.

Fall/Winter 2024 Predictions

Looking ahead to the cooler months, makeup artists are forecasting a renaissance of rich, velvety textures. Matte skin with strategic highlighting will replace the all-over glow of summer, while eyes will feature sophisticated smoky looks in unexpected colors like burgundy, forest green, and midnight blue.

The "statement lip" makes its triumphant return with deep berry shades and brown-based reds taking center stage. The finish will be primarily satin—not quite matte, not quite glossy—providing long wear without drying.

How to Adapt Trends to Your Style

Remember that trends are meant to inspire, not dictate. The key to incorporating seasonal trends is adapting them to complement your unique features and personal style. If a bold lip feels intimidating, try a sheer version of the trendy shade. If colorful eye looks seem overwhelming, start with a thin line of colored eyeliner instead of a full eyeshadow look.

The most important element of any makeup look is confidence. Wear what makes you feel beautiful, and you'll always be on trend.